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What type of business needs Transcription Services?

What type of business needs Transcription Services?

By: Kevin

7 Dec 2019

The Internet has made the world a global village by widening the borders of business and communications. The citizens of every nation are consumers of the global markets, As a result, many industries and organizations establishing their presence in the different geographic regions to make their business globalized in a bid to attract shareholders from different countries and expand their business footprints worldwide. With access to the world now at our fingertips, Communication is the key to a globally expanded business for steady development. The process involved in transcription services is capturing speech content from audio or video files into texts.

No matter if you’re a small scale business owner or Sole proprietor running a large organization, The marketing strategy of your company isn’t complete without a well comprehensive content marketing plan to educate consumers about the products or services you provide. The transcription services make it easy for the audience to consume your business contents and find the information that customers need fast. Transcription services have become essential in today’s competitive business environment. Transcription services pave the simplest ways to pass information to your audience for various end results.

The Immense impact of Transcription services in businesses

Regardless of the industry, The Companies that are looking to improve their content marketing effectively and reach newer audiences are leveraging transcription. Small businesses are also reaching audiences throughout the world making use of E-commerce. As the business expands, their need for transcription services increase. Any business may rely on transcription companies to produce written content that can be used for various purposes of the company. Some of the examples are

• Small businesses may need Transcription services for their online marketing purposes.

• The healthcare industry needs its critical patient data and medical records transcribed for insights.

• Lawyers require legal reports or testimonials to be transcribed, etc.

• Financial organizations may need their AGM’s transcribed for shareholders.

• In education, Scholars need their lectures transcribed for academic purposes.

Nearly all industries require transcription services from renowned transcription companies, for one reason or the other. As a professional transcriptionist, It is a critical and complex process to create a written work that actually depicts the message that the client wants to pass to their target audiences. Transcription services can be helpful for consumers to interpret your business models and services and schemes effectively and a better understanding of consumers about your business can elevate your company to a whole new level with lots of engagements and business leads.

Why have a single source of content when you can have dozens?

By turning your audio to text, you will be directly elevating and augmenting your marketing efforts. Audio content is great but has its limitations. For instance, you can’t have illustrations, charts, pictures, or infographics on the content. All these are essential elements that make content more useful and attractive to readers. Elevate your audio content by turning it into text and adding any of these elements as needed.

Transcribing audio content to text is beneficial in various ways. For example, you can distribute text content on multiple channels without having to invest significantly on expensive resources. Transcribed audio can be distributed as online articles, E-Books, Print media articles, white papers, Books, Manuals and Emails, etc,

If you’re utilizing video as a part of a greater marketing strategy, transcribing the content of the videos is a hugely beneficial strategy. Transcripts can be used to explain videos. Since people learn differently, adding a transcript to your video can make the information more digestible for your audience. Adding transcripts on videos can also help you reach non-native speakers that may not be able to follow what is said by the speakers. Depending on your industry, your audience may not be comfortable with watching videos as they are with reading text documents.

Videos can take a lot of internet data bandwidth, which can be expensive for audiences using mobile devices to access them. For these customers, downloading a PDF transcript of the video would make more sense. The leading social media platforms such as Twitter, Facebook, and Reddit are heavy build based on text. Your content will get more clicks and impressions on social media sites. If people can see right away what it’s all about, It can gain more business leads and Moreover, not many people are always ready with earphones to listen to audio files while on social media.

Transcripts of your business audio and video content can have some significant impact on one’s content marketing and SEO efforts. Customers often use keyword phrases to search for videos online. Since search engine spiders can only crawl text content, accompanying a video with a transcript helps search engines to rank the content higher on search results and put it in front of more viewers. Because the main search engines cannot read or interpret video content, they determine the quality and relevancy of information using text. This includes titles, meta descriptions, and keywords within the written content to determine how and where these materials will be presented to users searching for specific information.

An interactive transcript outputs words as they are spoken in a video. This text enables viewers to understand the video better since they can hear and read simultaneously. Adding an interactive transcript to your video keeps your viewers engaged. When your videos are ranking well on search engines, they can generate new business for you.