With the increasing dependency on technology, businesses worldwide are relying heavily on online marketing strategies to target online audiences. Right from video to audio, all types of technologies are used today, giving a quick boost to Transcription that involves converting an audio file or audio conversation into a well-written text. Having quality transcripts at hand helps a business owner keep a record of any oral discussions carried out during a business meeting, track what strategies have already been used and what needs to carry out in action, etc.

Also, when these transcripts are used in the description section of any video or audio, it helps in boosting the ranking of the same and attracts an audience.

In simple words, Transcription is the need of the hour for most businesses. Your business can be at risk if you do not access quality transcripts of your upcoming business strategies, product features, or legal terms.

In competitive industries, mistakes can be costly. This is true for video and audio transcription. And if you come from certain high-stakes environments, the emphasis on quality and accuracy is exponentially higher.

Many breakthroughs have inaccessibility, discoverability, AI, and speech recognition software. Despite the advancements, it’s unlikely that automation will reach Human Parity (a technical term describing how close AI is to humans in terms of performance) anytime soon.

When Automated Transcription Doesn’t Cut It

An automated Transcription is an option. However, not every business can take care of editing and quality assurance.

Free, automated transcriptions from other providers typically produce an accuracy rate of 60-80%, resulting in 1 out of 3 incorrect words. Unlike manual transcripts, the machines can’t make corrections based on context, punctuate correctly, add paragraph breaks, or identify individual speakers. This is why you may need human discernment for accurate, error-free Transcription.

Transcription Hub has developed a process with, Experienced and dedicated workforce who handles the transcription part and multiple levels of quality checks to ensure nothing less than 99%

The major types of businesses that need professional Transcription today are mentioned below.

Insurance Professionals

Insurance professionals widely use Transcription for transcribing claims investigations. Since everything needs to be documented with an excellent degree of accuracy, the transcripts must be strictly verbatim, which involves transcribing everything exactly as in the audio file. Apart from the Transcription of claims investigations, insurance professionals also need Transcription for other materials such as reports, victim and witness interviews, and statements.

Police and Law Enforcement Department

Transcription for the police department is a specialized type of Transcription that involves the Transcription of witness statements, victim interviews, wiretaps, accident reports, police reports, interrogations, and investigations. It is also used in law enforcement departments, where reliable legal Transcription is performed under the supervision of expert and knowledgeable transcriptionists. The nature of the work here is very sensitive. Hence, higher levels of accuracy are required.

Financial Sector

Transcription plays an important role in the financial sector because financial information is very sensitive and must be documented for long-term reference and benefits. Transcribing services are majorly required by stock brokerages, banks, accountancy companies, and credit card companies, among different financial service companies.

Entertainment Sector

Several radio and TV production companies search for transcription vendors to get their materials transcribed for long-term use. Reality TV, films, radio programs, documentaries, podcasts, online videos, and webcasts are widely demanded Transcription. You would be amazed to know that this industry often requires special transcripts, such as movie character emotions, scene descriptions, camera angles, accents, music, sound effects, etc. Captions can be used for television shows, movies, employee training videos, YouTube video blogs, and much more.

Media Industry

The media industry also demands different types of Transcription, as PR agencies and journalists conduct interviews regularly. These interviews are then transcribed to produce well-documented press releases and articles. There are also brand journalists who interview the CEOs of different companies. Hence, these interviews are also transcribed.

In the Media Industry captioning is defined as the “process that involves dividing transcript text into chunks, known as ‘caption frames,’ and time-coding each frame to synchronize with the audio of a video. Captions allow viewers to follow along with the audio and video or captions interchangeably.”

Authors

Authors also need Transcription, who often interview legends and famous personalities to pen down their biographies. These interviews are transcribed word by word so that no information is left out from including in the bio. Also, there’s a new trend in the market, wherein the authors dictate their e-books and get them transcribed later.

Digital Marketers

Freelance transcribers find a huge scope of work in the digital marketing world, owing to the popularity of video and content marketing. Be it live streams, webinars, podcasts, or online videos, digital marketers face the need to transcribe all types of materials that are produced to engage the online audience. Hence, there is no shortage of materials for effective Transcription for business in the digital marketing world.

Transcribe To Reach Your Audience

Transcription is one of the most important yet the most underrated services in the business world. Although it is needed in almost every industry, the major problem is that the business owners do not realize its importance. Even if they recognize it, it is too late by then. Most of you might not know that adding written transcripts to your videos (as in Meta description) can help you attract the attention of search engines, which will eventually help you attract the audience.

This is why you need to make sure that you look for a reliable transcription company, like transcriptionhub.com, which possesses years of experience in transcribing various materials for industry biggies. So, if you have a transcription requirement, do connect with us right away.